Day of Dance

Day of Dance® motivates families to take action to improve their health. You will bring together women and their families for a day of Health-u-tainment including dance and physical activity, education, health screening and assessment, community, celebration and fun. Learn how to use this grassroots gathering to garner loyalty and exposure.

Topics:
Focus on cardiovascular health with incorporation of other leading health issues

Components:

  • PowerPoint Presentation complete with Speaker’s Notes
  • 150 Customizable Posters (or Flyers)
  • 2,500 Customizable Postcards
  • 500 Personal Health Navigators
  • 500 Educational Fact Sheets
  • 500 Registration Cards
  • $50 Gift Card Door Prize
  • 2 Lucite Box Backdrops (promoting gift card giveaway)
  • Customizable Email Blasts for Consumers and Physicians
  • Customizable Ad Template
  • Customizable Press Release
  • Web Banner and Web Icon
  • Social Networking Messages

Partnership Strategy:

  • Specialty physicians
  • Local college/nursing schools for screening resources
  • Dance schools
  • Schools
  • Professional/college/high school dance teams/cheerleaders
  • Professional sports teams
  • Performing Arts Schools
  • Malls
  • Media/TV/radio/cable companies
  • Restaurants/cooking schools/chefs
  • Retail stores
  • Women’s Clubs/Junior Leagues
  • Churches 

Business Strategy:

  • Build your consumer database for future communication and relationship management
  • Increase awareness of the breadth of your services
  • Drive traffic to physician offices through diagnostic health screenings and assessments resulting in increased volumes for your priority service lines
  • Position your hospital as the premier health and wellness resource for women and their families
  • Increase community health by motivating families to take action for their health
  • Cultivate relationships with local businesses and media partners

2011 Day of Dance Statistics:

  • 78 hospital-hosted events
  • 70,000+ attendees
  • 200+million media impressions
  • 43% said they will see a healthcare provider as a direct result of something they learned at Day of Dance
  • 47% had never been to the hospital
  • 64% are more likely to use their hospital’s services because of attending Day of Dance
  • 88% said that they felt more familiar with the services offered by their local hospital as a result of Day of Dance
  • 98% said they would refer a friend to Day of Dance 2012

See the full 2011 Day of Dance report.