OB Platform

Attract a woman prior to conception, and keep her loyal to your hospital through the growth of her family. With traditional and new-media outreach, this OB platform will increase new patient encounters, create loyalty building experiences for existing patients, and enhance OB/Gyn and pediatrician engagement.

Spirit’s OB platform offers you a comprehensive approach to marketing OB services, from traditional marketing and PR components, to social networking strategies, through intense creative and educational support. Anchored by an interactive operational guide, the OB platform is designed to offer flexibility and can be adopted fully or used in parts to best fit your hospital’s unique needs.

Download a comprehensive overview of components to share with your OB team or contact us for more information.

Recognizing the uniqueness of each phase of pregnancy, the platform encompasses four phases:

CoupleStyle - Preconception MarketingCoupleSTYLE – Preconception
Taps into a desired but hard-to-reach target market by engaging couples who may (or may not) be thinking of starting or expanding their family

 

MommyStyle Pregnancy MarketingMommySTYLE – Pregnancy
Positions your hospital as caring for the new mom every step of the way and delivering an
experience that matches her personal style

 
BabyStyle Postpartum MarketingBabySTYLE – Postpartum
Helps new families view your hospital as a resource for services after delivery, –that incredibly hectic time that usually doesn’t involve your hospital
KidStyle health marketing to familiesKidSTYLE – Growing Families
Extends the BabySTYLE strategy to give you additional opportunities to foster relationships with parents as their families continue to grow