Spirit Girls’ Night Out

Partnership Strategy:

• Craft shops
• Jewelry stores
• Makeup stores
• Hairstyling and aesthetic schools
• Beauty salons
• Clothing and accessory shops
• Restaurants and hotels
• Gourmet food shops and catering businesses
• Specialty physicians
• Local colleges/nursing schools
• Health and wellness centers
• Media/TV/radio/cable companies
• Women’s magazines
• Women’s clubs

Components:

• PowerPoint Presentation complete with Speaker’s Notes
• 100 Customizable Posters (or Flyers)
• 2,500 Customizable Postcards
• 250 Personal Health Navigators
• 500 Registration Cards
• $50 Gift Card Door Prize
• 2 Lucite Box Backdrops (promoting gift card giveaway)
• Customizable Email Blasts for Consumers and Physicians
• Customizable Ad Template
• Customizable Press Release
• Web Banner and Web Icon
• Social Networking Messages
• Fact Sheet Template

Business Strategy:

• Motivate women to schedule and follow through with regular, recommended tests and screenings.
• Activate women to seek a primary care physician.
• Position your hospital as the premier health and wellness resource for women in and around your community.
• Gain exposure for all hospital departments and service lines.
• Expand reach, develop loyalty and enhance market share.
• Strengthen your hospital’s relationship with local media.

2010 Statistics:

• 71 hospital-hosted events
• 24,000+ attendees
• 100+ million media impressions
• 51% of attendees have made, or will make, an appointment to visit their healthcare provider as a result of Spirit Girls’ Night Out
• 90% of attendees felt more familiar with services offered by the hospital
• 12% of attendees will make an appointment with their hospital sleep lab