Half of All Women…Are Looking for You
By age 55, nearly half of all women will have some type of pelvic floor condition – and many will suffer in silence with the uncomfortable, embarrassing and sometimes disabling symptoms.
Earlier this month, with the famous symbol of Walt Disney’s vision of the future as our backdrop, women’s health experts from across the country came together at the third annual Pelvic Health Conference and presented pioneering work in the area of improving outcomes in Pelvic Health Programming.
Did you miss it?
Over the two-day event, many insights, best practices and innovations were shared and discussed. With the intense level of dedication shared by both the attendees and presenters, we wanted to offer you our Top Five Conference Takeaways.
1. Creating a thriving Pelvic Health Program doesn’t take an army, or a building, or loads of cash. We heard real-world success stories of powerful programs (Allegan General Hospital), fantastic patient and business results with minimal investment.
2. Pelvic Health Programs are catalysts for creating lifelong patient relationships with women, leading to the potential for exponential gains in service lines throughout the hospital. Pelvic Health should be integrated throughout several service lines (Ob, Gyn, Gastroenterology, Physical Therapy, Oncology, Orthopedics, etc.)
3. Pelvic Health Programs are moneymakers. There is massive untapped revenue potential by engaging women to address their personal quality of life and navigating them throughout your system of care.
- Low hanging fruit – postpartum pelvic health (billable, underutilized)
- The Affordable Care Act provides two specific billable, annual opportunities for pelvic health which are vastly underutilized (the Annual Wellness Visit under Medicare and the Well Woman Visit for all other adult women). These opportunities provide direct revenue to offset expenses and are the starting point for patient recruitment, engagement and navigation.
4. Overall demand for Pelvic Health Services is growing and is expected to continue.
- Overactive Bladder (OAB) and Urinary Incontinence (UI) are two of the top ten chronic conditions experienced by women – more than hypertension and diabetes. Both conditions are largely underreported and unaddressed.
- In addition to the aging baby-boomer population, the fact that pelvic health is becoming ‘mainstreamed’ will further grow volumes.
5. The broadcast era is over. Engagement with women is all about an on-going conversation and relationship.
Half of all women are waiting for you. What steps are you taking to reach women?
After the conference, one attendee commented “Before attending, I had a 90/10 fear and understanding of pelvic health, now I have a 10 percent fear and 90 understanding.”
The Spirit of Women Pelvic Health Program of Excellence promotes and provides a comprehensive approach to diagnosing and treating a wide range of abdominal and pelvic conditions in women while simultaneously cross-marketing other hospital diagnostic services appropriate to the individual patient.
Want to be a part of the next Pelvic Health Conference?
We’re doing it again! Join us at the next Improving Outcomes in Pelvic Health Programming in Chicago, IL, October 28-30th. We invite you to join hospital executives, physicians, marketing experts and a select group of successful pelvic program administrators to learn, share, and be inspired by new innovations and discoveries in pelvic health and beyond. For more information on the conference or CME/CE credits* visit: PelvicHealthConference.com or email Dana Smith at firstname.lastname@example.org.